Thursday, November 09, 2006

Democrats Set Sights on Drug Ads and Media Ownership

Advertising Age: "WASHINGTON ( -- With Democrats on the verge of gaining control of the U.S. Senate along with the House, marketing issues could get far more attention from Congress.
A Democratic-dominated Congress is likely to take aim at a number of marketing issues.

Drugs and food
Marketing groups believe a Senate switch would immediately put under the microscope prescription-drug and children's food advertising. Prescription-drug advertising has been one focus of Sen. Ted Kennedy, D-Mass., and the senator has co-sponsored legislation that would impose a two-year moratorium on advertising a drug after its approval. Mr. Kennedy has also criticized the Food and Drug Administration for not giving direct-to-consumer drug ads sufficient scrutiny, and he would become chairman of the Senate Health Committee in a Democratic Senate. "

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