Broadcasting & Cable: "A week after signing a deal with YouTube, CBS has launched its branded channel on the site. The channel, for which CBS will sell ads and split revenues with YouTube, will offer clips from current CBS-owned shows, library sports footage and the online preview for its evening newscast.
Initial content on the 'CBS Brand Channel' will include the Late Show With David Letterman, The Late Late Show With Craig Ferguson, NCIS and CSI: Miami in addition to old sports footage, such as March Madness highlights, and CBS News First Look With Katie Couric, the daily Webisodes the network has been offering on its own site to precede the TV newscast. "
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