Friday, August 04, 2006

Google, Yahoo, others team against click fraud

CNET "After numerous class action lawsuits and criticism from advertisers, the major Web search companies announced on Wednesday plans to work together with two industry groups to quantify click fraud.
Click fraud occurs when online ads are intentionally clicked on, either by Web sites who get paid for hosting the ads or by companies trying to deplete the ad budgets of rivals so they can buy the search keywords themselves and steal the business. "

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