Wednesday, August 09, 2006

Google calls click fraud estimates overblown

CNET "SAN JOSE, Calif.--Google is fighting back against what it says are exaggerations in industry estimates of click fraud in its bread-and-butter pay-per-click advertising system.
In a report released Tuesday, the search giant disputes claims made by third-party companies that sell services designed to combat fraudulent clicks--clicks that aren't from legitimate Web surfers seeking information from a given ad. Those companies have estimated that the proportion of advertisers paying for fraudulent clicks is as high as 35 percent.
But in a report titled 'How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports,' Google says the figures are often inflated because the companies are counting clicks that were never made on Google AdWords advertisements. (Google's 17-page report can be accessed on the company's Inside AdWords Blog.) "

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