Tech companies agree on mobile Web rules | CNET News.com: "Some of the world's top wireless and Internet companies, including Nokia, Vodafone and Google, have agreed on a set of Web site development guidelines aimed at making it easier to surf the Internet on cell phones.
The majority of cell phones today have Web browsers as wireless providers hope to expand beyond voice services, but only about 19 percent of U.S. mobile phone users regularly use the Web on their phones, according to researcher M:Metrics.
The Worldwide Web Consortium (W3C), a group backed by 30 industry players, hopes to improve on this percentage by creating 60 guidelines for developers to design sites that are easy to use on cell phones, which have much smaller screens and tiny keypads.
'We're now seeing devices in users' hands that are capable of browsing the Web, but they're not being used as much as they could be,' said Daniel Applequist, a Vodafone executive who chaired the group that worked on the guidelines. "
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