Wednesday, April 26, 2006

CP+B, VW Try the Shock Treatment

ADWEEK: "At first, it seems like an average car ride home after a double date at the movies. Two couples discuss the emotional pull of the tearjerker they just saw, but 'the sad ending' becomes a personal reality for the friends when, without warning, another car hurtles into them, instantly bringing their conversation to a halt.

Trembling, but seemingly unhurt, outside the accident scene, one shaken-up passenger quivers as she looks at the crashed car and expresses her shock. The spot, for the Volkswagen Jetta, is one of two that broke the week of April 10 and feature jarring, visceral scenes of car crashes to emphasize the message, 'Safe happens.'"

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