Monday, July 25, 2005

Naming Names

Naming Names by Shannon Sullivan: "Establishing and building credibility is crucial to any company. In conjunction with building awareness, these two elements are commonly the most important objectives for companies to generate sales, secure funding and establish partnerships. While awareness can be built through advertising or other controlled initiatives, one of the fastest ways to establish credibility is by using customer names in testimonials, press releases and case studies. "

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